brand images

Promoting Brand Images through Technological Innovations

技术革新提升品牌形象

Researches That Are Based on Customers' Psychology and Aimed to Shape Cultural Brand Images

基于消费心理的文化品牌形象塑造研究

The paper holds that there are four stages for them to successfully establish their brand images;

企业要成功地建立一个品牌形象，就必须经过四个重要的阶段。

At last, the thesis provides the Sanyuan Company with the useful information on choosing suitable brand location, managing brand images, and increasing the brand equity.

最后，本文根据评估结果，品牌形象以及预测结果为三元公司提供了确定合理品牌定位，加强品牌形象管理，以及提高品牌资产三个方面的建议。

Therefore, Chinese national brands could conquer the national cultural barriers in the international competitions, could surpass the competitors and win the market with their unique and charm brand images.

使中国的民族品牌在国际化的竞争下超越民族文化的障碍，以其独特的品牌形象魅力，超越对手，赢得市场。

The carrier has recently launched three Hello Kitty-themed aircraft, on which everything from the fuselage to the flight attendants to the food is kitted out in the kawaii cat brand's images.

最近长荣航空公司开通了三个Hello Kitty的主题航班，飞机上所有的东西，从机身到空姐再到食物，全都使用了可爱的Hello Kitty图案。

With the analysis on the meanings and properties of brand names and cultural images, the thesis accounts for the brand names of automobiles, cosmetics and clothes which contain profound cultural images.

本文从商标和文化意象的概念与性质入手，对文化意象蕴含较深的汽车商标、化妆品商标和服装商标进行分析。

According to the basic theories of creation of the three kinds of brand images ( functional? experiential? symbolic) and the peculiarity of tourist experience, branding tourism destination is discussed and analyzed.

依据实物商品3类品牌形象概念（功能性、经验性、象征性）创造的基本原理，结合旅游经历的特殊性，对旅游目的地进行品牌化。

As the label's creative director, he has absolute creative autonomy over fashion lines, shop design, website and brand campaign images.

作为创意总监，艾迪对时装系列设计、门店与网站设计以及品牌宣传片拥有绝对自主权。

There exist the problems of low contain of techniques, poor innovation ability, insufficient in building brand images, different level of industrialization, great gap between urban and rural areas.

目前，我国区域经济存在着技术含量低、创新能力差、品牌形象建设力度不够、工业化程度不一、城乡差距大等问题。

Top grade means added value and all the brands owned by the Group have their distinctive brand images.

高档意味着附加值，宝马集团的品牌各自拥有清晰的品牌形象。

Bugs that emerge only after models enter production have resulted in rising warranty and quality assurance costs and damage to brand images.

只是在模型进入生产之后才产生的Bug已经导致了授权和质量保证成本的增加和对品牌形象的破坏。

It becomes the important problem of establishing the brand images of company, using customer's relation to manage effectively and catching the customer's heart, to which real estate companies face nowadays.

有效运用客户关系管理，抓住客户的心，成为当今地产企业面临的重要的问题。

During this period, researches about direct and indirect brand images were presented to the public one after another.

期间，一些直接的或间接的品牌形象研究成果不断问世。

Developing brand images for agricultural products

农特产品品牌形象建构初探

On Saturday, Tencent, founder of popular social media platforms WeChat and QQ and China's second largest e-commerce player JD.com launched a project in an aim to provide a solution for companies in terms of building their brand images and improving their marketing performances.

流行社交媒体平台微信和QQ的创办者腾讯，与中国电商行业第二大巨头京东于周六推出了合作项目，其目的是为公司在建立品牌形象、提升市场绩效方面提供解决方案。

Therefore, attaching importance to brand and its culture construction and creating brand images have become primary methods for enterprises to improve its core competency.

重视品牌及其文化建设，塑造品牌形象已经成为企业凝聚和提升自身核心竞争力的重要手段。

For example, the cosmetics brand SKI of P& G was indicted by consumers and affected brand images, but there isn't any influence on Olay brand.

如宝洁公司化妆品品牌SKI工遭到消费者起诉，品牌形象受到影响，但对其玉兰油化妆品牌没有任何影响。

CIS checks brand images in a special system of identification so that the inner relation of making brands famous with CIS can be clearly revealed.

把品牌形象列为CIS的一个识别系统加以考察，可揭示创名牌与CIS的内在联系。

In the face of animal welfare barrier, the enterprises manufacturing exports should improve aquiculture conditions, change modes of production and transport, increase extra value of products and found excellent brand images of qualified animal welfare.

面对动物福利壁垒我国的应对之策应当是：出口企业应改善养殖条件、改变生产及运输方式，提高产品的附加值，创立符合动物福利标准的优秀品牌形象；

And based on their market positioning, they can make appropriate international marketing mix strategies, such as establishing brand images, making low-cost pricing strategies, enhancing distribution channels, and strengthening promotional force, in order to enhance their competitiveness in international market.

并据此采取合适的国际营销组合策略，如实施品牌策略、采取低成本价格策略、增加销售渠道、加强促销力度等，从而提升自身在国际文化市场上的竞争力。

Few products have brand images anywhere near as strong as Levi's.

没有多少产品能拥有像“李维斯”那么深入人心的品牌形象。

Meanwhile, the article also further validate the differences between luxury brand and non-luxury brand images after brand extension.

同时，本文还进一步验证了奢侈品品牌与非奢侈品品牌在品牌延伸后，对母品牌形象影响的回溯过程中存在差异性。

In contemporary commercial display designs, designers tend to focus on commercial space planning, commercial environment decorations, and display of commodities and ignore promotion of brand images.

在现代商业展示设计中，设计师往往关注商业空间的规划、商业环境的装饰和商品的展示陈列，而忽略企业品牌形象在商业空间的大力推广。

By virtue of that, enterprises turn to fix their eyes on brand images, in which products of the same quality may differ.

于是，企业将寻求差异或与众不同的目光投向了品牌，这是因为，产品可以是同质的，但同质的产品却可以有品牌的差异。

As for the business gaining of sex appeal ads, the author of the thesis mainly examines their function in getting attention, generating positive emotional reflection and forming favorable brand images.

论文讨论了性诉求广告对企业品牌方面有三方面的积极影响，分别是吸引观众注意力，引发积极联想，形成正面品牌形象。

The trademark is characteristic of beautiful sound, shape and meaning, which is essential in sales of brand images.

商标具有音美、形美、意美的特点，而这些美学特征对于实现产品的品牌形象销售至关重要。

Hope here that old and new customers pay attention to hundred million abundant color lamp brand images, fact Seeking Truth, keep improving, leave in the commercial main road steadily, create brilliance hand in hand.

在此希望新老客户重视亿丰彩灯品牌形象，事实求是，精益求精，稳走商业大道，携手共创辉煌。

The SmartKing establishes suitable network marketing strategies to customers to promote brand images with professional, effective and innovative design concept.

的设计理念，为客户量身制定网络营销策略，提升品牌形象力。

How to Promote Brand Images of Enterprises in Commercial Display Designs

浅析现代商业展示设计中如何推广企业品牌形象